Boise’s Story

Magic Valley Truck Brokers, Inc. was a family-owned business that started as a dream for Gus and Millie Blaser in Twin Falls, Idaho, in 1955. Gus was driving a truck and brokering loads for friends out of phone booths. In 1967, the family moved to Boise, Idaho. Gus drove over a million miles for a grocery warehouse company and then started doing their dispatching. Meanwhile, Millie continued running the company. In February 2021, the Allen Lund Company acquired Magic Valley Truck Brokers, Inc. ALC has continued to honor MVTB’s legacy, understanding the significance of hard work and family through its own history as a family-owned company.