Magic Valley Truck Brokers, Inc. was a family-owned business, started as a dream for Gus and Millie Blaser in Twin Falls, Idaho in 1955. Gus was driving a truck and brokering loads for friends out of phone booths. In 1967, the family moved to Boise, Idaho. Gus drove over a million miles for a grocery warehouse company and then started doing their dispatching. Meanwhile, Millie continued running Magic Valley Truck Brokers, Inc.